In between the advertiser and the publisher is the ad exchange. You can think of the ad exchange like a market with vendors and buyers. Unlike real-time bidding, which involves selling ad impressions through a single auction, header bidding opens the floor to multiple demand sources at once, potentially increasing https://segmenta-o-de-audi-ncia54197.targetblogs.com/29106920/os-publicidade-em-sites-diaries