“We started to Focus on our packaging, and we realized that we required to make something which wasn’t about becoming poured, but that would be consumed the way bottle water was,” Swanson stated. “We made an ergonomic package that customers would want to consume out of, and introduced in 2016.” https://gabletopcustomcartons.blogspot.com/2025/02/gable-top-carton-eco-friendly-packaging.html