The importance of this research is to examine the concept of ulul albab and its implications for character education. The research method used in this study is qualitative library type. The primary data source is Tafsir Quraish Shihab and the secondary data sources are books. articles. https://www.roneverhart.com/Craggy-Range-Sauvignon-Blanc-Te-Muna-Road-Vineyard-Martinborough-2022/